How to Reduce Ad-Blindness

Skellie gave out some tips to prevent ad-blindness – the tendency to overlook the ads after frequent visits. Reducing ad-blindness increases your click-through-rate (CTR) and brings more revenues to your blog. Here’s the gist of her tips.

We, the readers, don’t go through a blog’s page inch by inch. Things get bypassed including those ads. So how do we reduce this bypassing and to increase CTR?

Many people think that to get higher CTR, they need to:

• Put up more ads.
• Make ads bigger.

This is not true. It’s more likely to cause the ads look clustered and obstructive - and thus gets filtered away.

Here are tips to get more attention to your ads:

• Put elements of high interest nearer to the ads – your readers’ may stumble upon the ads too. But don’t put too close to trick your readers to accidentally click the ads. It's is simply irritating.
• Put fewer and smaller ads. Readers may actually look at the ads because they stand out more and not many of them to cluster the page.

The real key is to experiment with ad-placement, number of units, sizes, and colors as well for a week before making any changes to see real results.

The bottom line is, clickers are readers – they’ll click only when they mean to do it after thinking about it. To let them have the chance to think about it is to allow them proper attention, both to the content and to the ads – and the best way to do this is not to clutter the page by having too many ads covering too much space.

Photo by brtsergio.